As a business and SME consultant he gained his experience with over 9 years of experience helping endeavors on the F&B sectors and build the right ideation process for the start up and determine the key essential value that you should start communicating that to the marketplace. We helped him to find the right tone of voice and understand the pain process within that phase using content like market research , ideation , evaluating the idea, using tools like PEST analysis keeping in mind the competitors analysis using porter’s analysis.